If you are a Marketing Manager or Executive looking to advance your career by attending a recognized Marketing Management training program in Egypt and be certified from an international sales and marketing certification body, then this is your right destination.
The SMEI Certified Marketing Executive program awards the "CME" designation, a great door-opener that announces your professional competence and shows to the world that you are a professional marketing executive.
Gain an ever-lasting competitive advantage
- Be recognized as one of the elite sales managers who are certified from an international Sales and Marketing certification body
- Develop marketing management capabilities and excel as a marketing executive
- Illustrate a high level of professionalism to both coworkers and customers
- Increase your market value and advance your career further
- Be dedicated to continuous improvement of yourself and your staff.
Who should attend?
The SMEI Certified Marketing Executive™ program is ideal certification for:
- Marketing executives, managers and professionals
- Product, Brand and Marketing Communications Managers
- Company owners who takes care of Marketing
- Professionals desiring a career move into marketing management
SMEI is a professional, non-governmental organization formed in 1935 by leading business visionaries in the United States. SMEI awards professional Sales and marketing certification designations and provides a personal and professional community devoted to providing knowledge, growth, leadership and connections between sales and marketing professionals.
CME® Core Competencies
SMEI’s CME® certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies required to excel as a marketing executive. These competencies are prescribed with assistance from Syracuse University, then approved and adopted by the Certified Marketing & Sales Professionals Trustees.
FOUNDATIONS OF MARKETING MANAGEMENT
- Strategic Marketing Concepts
- Marketing Management
- Global Marketing
DEVELOPING MARKETING STRATEGIES
- Analyzing Market Opportunities
- Market Segmentation and Positioning
IMPLEMENTING MARKETING STRATEGIES
- Product Development and Management
- Designing Pricing Strategies
- Managing Marketing Channels
- Managing Integrated Marketing Communications
- Managing Direct and On-Line Marketing
- Evaluating Marketing Strategy
Certification Process and Study Resources
- Apply for your professional certification, and access SMEI’s online learning center which includes a comprehensive e-book, chapter quizzes and other learning resources
- Complete the CME Preparation Training Program and earn a Professional Certificate in Marketing Management from Knowledge
- Register for your exam. Your exam must be taken within one year from your application date
- Pass successfully the CME certification exam
- Receive your Signed and Gold Embossed CME Certificate from SMEI