Mini MBA in Marketing

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::Mini MBA in Marketing

:: “Marketing takes day to learn. Unfortunately it takes a lifetime to master"
Philip Kotler

Marketing is not just selling or advertising. It is a rigorous, disciplined science that applies a reasoned framework to the selection of target markets and the optimization of marketing decisions. This program relates both traditional and new marketing concepts to today’s fast-paced, competitive and segmented business environment, with the emphasis on relating marketing theory to practical and effective real-world solutions. Market leadership necessitates sound knowledge of the marketing environment, targeted segments and marketing mix strategies and decisions. What differentiates this Program is the mix of essential Marketing tools and techniques with corporate strategies, finance, budgeting, HR and Projects know-how.

"Next to doing the right thing, the most important thing is to let people know you are doing the right thing"

Program Objectives

After attending this program participants shall be able to:

Develop Marketing Plan
Implement Corporate and Business Strategies.
Implement Effective Marketing Communication Plans.
Implement Effective Branding Strategies.
Acquire Managerial and leadership Skills.
Broaden your Overall Management Perspective.
Plan and execute Projects.
Understand Financial Statements and Budgeting.

Who Should Attend?

Marketing professionals who are seeking for professional development.
Marketing practitioners seeking professional development to advance their careers
Marketing staff members who have had no formal marketing training
Marketing professionals seeking a comprehensive overview of the field
Professionals desiring a career move into marketing field

Program Structure

This program consists of 6 courses:
4 Mandatory courses offering essentialMarketing Knowledge, Skills and Tools

2 Optional courses comprising the Business and Management aspects

Program Duration

Total number of hours: 144 hours.
Duration: 6 to 12 months.

Delivery Methods

Courses are run in an entertaining interactive environment utilizing application workshops, video cases, real-live case studies, management games, role plays, problem-solving exercises and group projects.

Certificate

Upon successful completion of all six courses, you will be awarded a Certificate of achievement and a transcript with 144 hours from Knowledge.

Mandatory Courses
   :: Marketing Planning
   :: Strategic Management
   :: Integrated Marketing Communications
   :: Brand Management

Optional Courses
   :: Business Finance
   :: Organizational Behavior
   :: Advanced Management and Leadership
   :: Principles of Project Management
   :: Principles of Human Resource Management

"Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Teach a man to create an artificial shortage of fish and he will eat steak."

Jay Leno"