Courses Outlines
 
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:: Mandatory Courses:

:: Courses Outline:

Marketing Planning 
  • Introduction To Marketing
  • The Marketing Planning Process
  • Fundamentals of Market Research
  • Strategic Marketing Steps
  • The Marketing Mix Model
  • Product Decisions: Product Mix and the Product life cycle
  • Pricing Concepts and the Price Setting Process
  • Distribution Decisions and the Promotion Mix 
Strategic Management 
  • What is Strategy?
  • Internal & External Environmental Scanning
  • The PEST analysis & Porters 5 Forces Model
  • Value Chain Analysis & the resource based view of the firm
  • SWOT Analysis and the Strategic Choices
  • Generic, Corporate and Business Unit Strategies
  • Strategy Implementation and Control
Integrated Marketing Communications
  • Communications Definitions and Terminology
  • Advertising Agencies and their Roles and Responsibilities
  • Understanding Consumer behavior and the communication process
  • Media Planning & rating 
  • Communication and Media Strategy Development
  • Integrated Communication Planning and Implementation
  • Advertising Formats and Models
Brand Management
  • Introduction to Branding
  • Brand Positioning
  • Brand Building & Management
  • Measuring Brand Equity
  • Brand Auditing, Planning and Implementation
  • Brand protection
  • Managing Brands Overtime

 

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