:: Mandatory Courses:
:: Courses Outline:
Marketing Planning
- Introduction To Marketing
- The Marketing Planning Process
- Fundamentals of Market Research
- Strategic Marketing Steps
- The Marketing Mix Model
- Product Decisions: Product Mix and the Product life cycle
- Pricing Concepts and the Price Setting Process
- Distribution Decisions and the Promotion Mix
Strategic Management
- What is Strategy?
- Internal & External Environmental Scanning
- The PEST analysis & Porters 5 Forces Model
- Value Chain Analysis & the resource based view of the firm
- SWOT Analysis and the Strategic Choices
- Generic, Corporate and Business Unit Strategies
- Strategy Implementation and Control
Integrated Marketing Communications
- Communications Definitions and Terminology
- Advertising Agencies and their Roles and Responsibilities
- Understanding Consumer behavior and the communication process
- Media Planning & rating
- Communication and Media Strategy Development
- Integrated Communication Planning and Implementation
- Advertising Formats and Models
Brand Management
- Introduction to Branding
- Brand Positioning
- Brand Building & Management
- Measuring Brand Equity
- Brand Auditing, Planning and Implementation
- Brand protection
- Managing Brands Overtime
|