Marketing is not just selling or advertising. It is a rigorous, disciplined science that applies a reasoned framework to the selection of target markets and the optimization of marketing decisions.

Market leadership necessitates sound knowledge of the marketing environment, targeted segments and marketing mix strategies and decisions.

This program relates both traditional and new marketing concepts to today’s fast-paced, competitive and segmented business environment, with emphasis on practical and effective real-world solutions.

"A market is never saturated with a good product, but it is very quickly saturated with a bad one”

Program Objectives

• Develop Marketing Plan
• Write Clear Mission, Vision and Value Statements.
• Implement Corporate and Business Strategies.
• Implement Effective Marketing Communication Plans.
• Implement Effective Branding Strategies.

Who Should Attend?

• Marketing professionals who are seeking for professional development.
• Marketing practitioners seeking professional development to advance their careers
• Marketing staff members who have had no formal marketing training
• marketing professionals seeking a comprehensive overview of the field 
• Professionals desiring a career move into marketing field

Program Structure

This program consists of 4 courses offering the Marketing Essential Knowledge, Skills and Tools.

Program Duration

Delivery Methods

Certificate

Mandatory Courses
   :: Marketing Planning
   :: Strategic Management
   :: Integrated Marketing Communications
   :: Brand Management

“Marketing is not an event, but a process... It has a beginning, middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely,”                                           

                                                                                                                Jay Conrad Levinson