Marketing is not just selling or advertising. It is a rigorous, disciplined science that applies a reasoned framework to the selection of target markets and the optimization of marketing decisions

This program relates both traditional and new marketing concepts to today’s fast-paced, competitive and segmented business environment, with the emphasis on relating marketing theory to practical and effective real-world solutions. Market leadership necessitates sound knowledge of the marketing environment, targeted segments and marketing mix strategies and decisions....read more

Market leadership necessitates sound knowledge of the marketing environment, targeted segments and marketing mix strategies and decisions...read more